côte is a design and communications studio rooted in the belief that hospitality should reflect, respect, and support the place it belongs to.

Our work is guided by the principles of place-based hospitality: a philosophy that sees destinations not as commodities, but as living systems shaped by their own rhythms, cultures, and communities. We believe thoughtful tourism can be a regenerative force—strengthening local identities, supporting livelihoods, and caring for both people and land.

We work with boutique hotels, villas, and guesthouses, defining concepts, shaping guest experiences, and building brands that feels grounded, intentional, and rooted in place.

Whether you're just beginning or looking to realign, we bring structure to your vision—through concept development, design direction, and storytelling that grows from the inside out.

Charline Catteeuw
Founder & Director

Charline Catteeuw is the founder of côte. Curious by nature and deeply intentional by practice, she has always followed work that resonates on a deeper level—collaborations that ask questions, invite reflection, and hold space for different ways of seeing and doing. Her approach is thoughtful, place-led, and deeply rooted in the belief that hospitality is a form of reciprocity.

Originally from Belgium, Charline’s early involvement in community work shaped how she moved through the world. During her travels—mostly slow—she saw first-hand how tourism shapes places over time, and how quickly its benefits can become uneven. For the past six years, she’s lived in a coastal village in Southern Sri Lanka, witnessing the impacts of rapid tourism development firsthand. She became increasingly focused on narrowing the gap between the tourism industry and the people and places that sustain it. Her experiences deepened her commitment to work that is rooted in context and care—work that honours both guests and hosts, both land and livelihood.

She regularly shares her insights with hospitality schools and students, and is a member of Regenerative Travel. Her practice continues to evolve around one central idea: when done with care, hospitality can be a meaningful contribution—to culture, to community, and to the future of the places we move through.